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Programmatic Advertising

Rakesh Singh

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About Rakesh

Rakesh Singh is a Digital  & Communication Planning Specialist.  He has over 2 decades of experience in the  Industry across Asia & Africa.   He is the Founder & CEO  of  Visionfly, a   digital transformation & communication company and  has held senior leadership positions on  both agency & Client side.  

 

Some of the key roles held by him are: Head of Digital  & Communication at Hoiana, Managing Director  at Havas Media, Vietnam, VP & Senior Business Director  at Group M, Omnicom and Publicis.  Currently based in Vietnam he has worked across  markets like India, Singapore, Vietnam,  Nigeria, Ghana and Cameroon.  


He holds an MBA in Marketing & Advertising his association with digital goes back to 1999 when he first started his career with Web Shastra, one of the first online digital agencies funded by Wargus Pincus in 2005. 

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What you'll learn? 

  • Complete Overview of Programmatic Advertising

  • How to Get Started with Programmatic Advertising

  • How to Save Marketing Money While Maximizing Results

  • Strategies & Tactics

  • Digital Media Buying Methods

  • Programmatic Advertising Formats

 

Who's this course for?

  • Online Advertisers

  • Programmatic Advertisers

  • Programmatic Media Buyers

  • Programmatic Media Sellers

  • Digital Marketing Professionals

  • Professionals with Traditional Marketing Background

  • Sales, PR, Communication, Creative & IT Professionals

  • Entrepreneurs & Business Owners

About Programmatic Advertising

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This is perhaps the only Programmatic Advertising course that will help you gain 360-degree knowledge of programmatic advertising. By the end of this course, you will have learned almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.

 

This course will take you from the very basics to the more advanced aspects of programmatic advertising and suitable for every one with none to limited knowledge about Programmatic.  Therefore, it is ideal for:

 

Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.
Programmatic Advertisers, who currently trade programmatic ads but have many knowledge gaps. According to a recent study, 50% of programmatic advertisers, don’t think they know how programmatic advertising works. 
By taking this course, they can definitely perform their current job better, improve the performance of their campaigns as well as grow their career further.
Suitable for anyone  who would like to discover the full potential of programmatic advertising and take their business & Career  to the next level.

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Excellent Value for Money 

Well-Structured Course material 
All Presentations Docs with Illustrated Examples would be shared at the end of the Course
Other References document / Links  would be shared for future references & Certifications.  


​Course Fee:  $500

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