Copywriting

Antonio Bechtle

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About Antonio

Antonio Bechtle is a founding partner and creative director at Bechtle & Miltzarajs. He was formerly Creative Director at The Milk Lithuania and a multi award winner in literature and advertising. He has been ranked #3 copywriter worldwide by Lurzer's Archive International. 

About the Copywriting Course

The Copywriting Course is a part of the Advertising Creativity Programme that also includes Art Direction and Creativity.  Key sessions in the Copywriting class include:

Storytelling 1: about inspiration, Storytelling 2: the shapes of stories, Tips for becoming a better writer, Creating characters, Economy of language, From writing to copywriting, Relevance, relevance, relevance, About TV scripts, Nailing copy-based ads

 Course Fee:  $500

We recommend that Copywriting, Art Direction and Creativity are taken at the same time. To encourage this, there's a reduced fee of $1000 for the 3 courses instead  of $1500. 

Register here >>