Account Management
Beata Zarcharska
About Beata
Beata is a marketing professional several years of international agency experience managing integrated campaigns for leadingconsumer brands in 20+ international markets. Started at Tag London in 2011 and promoted 4 times in Client-facingpositions, working for some of the most iconic FMCG brands (Unilever´s Dove, Mondelez´s Oreo). Relocated to Germany in2017 and joined Saatchi&Saatchi Düsseldorf to lead global campaigns on the Merck Consumer Health account (12 markets:EMEA, APAC, Chile).
Brands: Hilton Portfolio, Dove, Axe, Oreo, Belvita, Milka, Philadelphia, Prince, Intel, Burberry, Seven Seas, Femibion
About Account Management
The Account Management course is a 10-week programme that equips participants with relevant skills and techniques to enable them to excel in their role as account managers anywhere in the world. Key topics to be covered include: Why Client Service Matters , Managing Client’s Expectations , Playing Devil’s Advocate, Client/brand perspective, Playing on the same team , Staying on time, within budget: project management, Becoming a Trusted Partner, Becoming a Linchpin , Managing difficult situations , Writing that works, Working globally, Feedback, decision making
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Course Fee: $500
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